Case Studies

Sofidel

Sofidel Group was founded in 1966, in Lucca, Italy and is now one of the world’s leaders in the tissue paper production market for hygienic and domestic use: toilet paper, napkins, kitchen paper, handkerchiefs and tissues.

Sofidel entered the Irish market in 2005 and very quickly became the number one supplier of paper products to the Irish market.

This was achieved through T&R’s focus, trade relationships and ambition to deliver our goals and objectives.

This partnership has helped achieve and maintain our number 1 position in the paper category.

“T&R are a virtual extension of our business”.

Graeme Bralsford, Sofidel Marketing & Sales Director.

Barilla

After 20 years trading in Ireland we reviewed our approach of how best to achieve maximum sales and distribution into the Irish market.

In 2015 we  appointed T&R as our partner. There was an immediate change in the results and visibility achieved for the Barilla brand across the market in Ireland. The improved demand planning and forecasting along with locally driven marketing initiatives has simplified and transformed the entire process for our business.

‘T&R’s professional and transparent approach has transformed our business in Ireland.

With their local knowledge and category insights we have the full confidence of the team working on our brands’

Anna Margaritelli, Export Markets & Business Development Director.

Lily O’Brien’s

T&R have been representing Lily O’Brien’s in the Irish market since 1992 when Mary-Ann O’Brien first established the business from her kitchen in Kildare, Ireland.

Through strong trade relationships and expertise and the partnership approach T&R have helped to establish a very strong domestic presence for the Lily O’Brien’s brand as one of Ireland’s best-loved chocolatier.

“Tennant & Ruttle’s depth of knowledge, of both the category and the local retail landscape, have helped build Lily O’Brien’s brand in the Irish Market. Celebrating over 30 years in partnership, we have a deep shared understanding of brand values and competencies. The Tennant & Ruttle Team are an integral part of the Lily O’Brien’s team and its success.”

Denise Kehoe, Sales Manager at Lily O’Brien’s.

Storck

Headquartered in Berlin, Germany, August Storck KG has successfully produced quality sugar confectionery and chocolate specialties since 1903. The company is still an owner-managed family business and is among the 10 largest confectionery manufacturers worldwide.

In Ireland with T&R’s experience in the confectionery category and in utilising their established distribution network, this has helped the Storck brands achieve the targeted sales levels and objectives for distribution and visibility across all trade channels in Ireland.

“T&R’s strong brand portfolio, experience and knowledge and can-do approach makes T&R an integral part of our team.”

Andy Mutton, Managing Director, Storck UK & Ireland